I popped in there recently and really loved what I saw.
It is an independent shop down a pretty quiet street in my home town of Chelmsford. Run by Matt and Geraldine. I have only eaten cake in there and must say have been a bit put off the savouries as they seem a little pricey but they may well be delicious and worth every penny!
It takes a real effort to run an independent shop in a city where the corporates are king and people so easily gravitate to them. It just shows how consistency of product is so important.
I will them well and will do a full review on the main site when I can.